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I'm a writer with over 13 years of crafting clear, user-centered copy across web, email, social media, and in-app content. Experienced in marketing campaigns, CRM, microcopy, onboarding flows, UX content design, and brand voice—across fintech, health & wellness, and fashion. Proven collaborator with marketing, product, design, and engineering teams, with a track record of launching new products and maintaining a consistent voice at scale.
I work with business owners who care about quality and results. If that sounds like you, I’m the right guy to help. Message me with some information about your goals.
From there, I can answer any questions you have and discuss your project in detail.
CORE SKILLS
Marketing copywriting: Email, web, social, landing pages, integrated marketing campaigns, B2B and B2C
UX & product writing: Microcopy, onboarding flows, data visualization, tooltips, transactional messaging
Content strategy: Brand voice development, style guides, content design systems, editorial planning
Collaboration: Cross-functional partnerships with product, design, engineering, and marketing teams
Industries: Fintech · Health & Wellness · Fashion & Lifestyle · DTC eCommerce · SaaS
EXPERIENCE
Betterment | Senior Manager, UX Copy 2021–Present
UX copy ownership: Lead end-to-end UX copy for customer-facing web and mobile app serving 1M+ users
Product launches: Develop and ship 80+ new features, products, and system upgrades
B2B & B4C content: Own voice for products and services supporting employers, advisors, and retail customers
Voice & value props: Manage brand voice and content design system to ensure consistency
Bandier | Senior Copywriter 2020–2021
Channel management: Owned copy across all external channels, including email, web, social, in-store, and paid media
Creative execution: Partnered with marketing and brand teams to develop and execute high-level campaign concepts
Brand consistency: Maintained and evolved brand tone across a high volume of content deliverables
Equinox | Senior Copywriter 2019–2020
Multi-channel copy strategy: Wrote copy across marketing, PR, philanthropy, business development, and social media
Program launches: Drove identity development and launch copy for new travel and nutrition programs
Brand voice: Evolved and protected a premium brand voice across a broad range of audiences and content types
Caastle | Senior Copywriter 2016–2019
Team leadership: Managed copywriting team, providing ongoing creative direction and professional development support
Website relaunch: Developed full-site copy for a major website overhaul, including evolution of brand identity and tone of voice
Retention content: Wrote email, in-app messaging, and lifecycle copy to engage and retain subscribers
Elie Tahari | Copy & Brand Content Manager 2015–2016
Brand relaunch: Developed new, elevated brand voice and identity as part of a comprehensive creative rebrand
Content strategy: Built and executed content and platform strategies in collaboration with marketing and merchandising teams
Saks Fifth Avenue | Copywriter, Marketing & Ecommerce 2013–2015
Brand identity: Crafted integrated brand copy for email, web, editorial campaigns, and social media
E-commerce copy: Wrote product and category copy supporting online sales for a high-volume off-price retail division
FREELANCE & CONTRACT CLIENTS
Farrynheight · Realtor.com · Parsley Health · Calibrate · TJMaxx · Judith Ripka · Anne Klein · Crabtree & Evelyn · Homepolish · Isaac Mizrahi · Understood · Hirshorn Zuckerman Design Group
EDUCATION
University of Utah · Bachelor of Fine Arts · 2002–2006
