Thanks for visiting.

I’m a writer with 13 years of experience crafting clear, user-centered copy from major marketing campaigns to UX microcopy. Developed product branding, new brand voice and style guides, social campaigns, and in-app content design. Experienced team manager and strategic voice behind copy teams at scale. 

I work with business owners who care about quality and results. If that sounds like you, I’m the right guy to help. Message me with some information about your goals.

From there, I can answer any questions you have and discuss your project in detail.

corytallman@gmail.com

CORE SKILLS

Marketing copywriting: Email, web, social, landing pages, integrated marketing campaigns, B2B and B2C

UX & product writing: Microcopy, onboarding flows, data visualization, tooltips, transactional messaging 

Content strategy: Brand voice development, style guides, content design systems, editorial planning

Collaboration: Cross-functional partnerships with product, design, engineering, and marketing teams

Industries: Fintech · Health & Wellness · Fashion & Lifestyle · DTC eCommerce · SaaS

EXPERIENCE

Head of Copy, Marketing and UX

Betterment  |  Jul 2021 – Present

  • Manage copy team at a 1M+ customer fintech company with three business lines (retail, B2B, advisors)

  • Partner with marketing, design, and engineering on 80+ new feature updates and product launches 

  • Own brand voice across three business lines and copy on marketing campaigns and product launches

  • Supervise a team of three marketing copywriters and freelancers, fostering strong performance and career growth

Senior Copywriter

Bandier  |  Jun 2020 – Jul 2021

  • Owned copy across all external channels, including email, web, social, in-store, and paid media 

  • Spearheaded launch of three new product lines and helped increase annual revenue by 35%  

  • Developed an ongoing CEO-led email campaign that led to a 4X higher conversion rate over standard CRM   

Senior Copywriter

Equinox  |  Jul 2019 – Apr 2020

  • Spearheaded copy on major marketing campaigns, including the launch of Equinox Travel, Equinox Nutrition, and Equinox Hotels 

  • Maintained brand voice across all communication channels for 115 locations, including marketing and social media

  • Partnered with agencies on seasonal omnichannel campaigns, meeting tight deadlines and executive priorities

Senior Copywriter  

Caastle  |   Jun 2016 – Mar 2019

  • Managed two junior copywriters, providing ongoing creative direction and professional development support

  • Developed copy for a major website overhaul, which helped increase subscribers by 36% year over year 

  • Owned marketing copy email, in-app messaging, social, and lifecycle copy to engage and retain subscribers

Copy & Brand Content Manager

Elie Tahari  |  Feb 2015 – Jun 2016

  • Developed new brand voice and identity in collaboration with marketing and executive teams

  • Built and executed content and platform strategies in collaboration with marketing and merchandising teams

Copywriter, Marketing & Ecommerce

Saks Fifth Avenue  |  Jun 2013 – Feb 2015

  • Crafted integrated brand copy for email, web, editorial campaigns, and social media for Saks Off5th division

  • Wrote marketing campaigns for the launch of 15 new store openings, including radio, TV, and print

ADDITIONAL CLIENTS AND EXPERIENCE

Farrynheight ·  Realtor.com   ·   Parsley Health  ·  Calibrate  ·  TJMaxx  ·  Judith Ripka  ·  Anne Klein  ·  Crabtree & Evelyn  ·  Homepolish  ·  Isaac Mizrahi  ·  Understood  ·  Hirshorn Zuckerman Design Group

EDUCATION

University of Utah  ·  Bachelor of Fine Arts  ·  2002–2006